Holland Road Baptist Church


Since my student days I’ve been a fan of the Sainsbury’s Basics range, and not just because the price is right. They put hilarious quotes on the packaging to reassure shoppers that it’s still OK to eat the stuff. Here are a few of my favourite Basics slogans:

Sainsbury's Basics Pickled Onions

Pickled Onions – “still pleases cheeses”

Sainsbury's Basics Apple Pie

Apple Pie – “a little smaller, still in apple pie order”

Sainsburys Basics Soft Cheese - "creamy cheesy, just as easy... to spread"

Soft Cheese – “creamy cheesy, just as easy… to spread”

What a year it’s been. So much has happened that my head begins to spin even trying to remember. Being pushed out of your comfort zone into situations which you would not naturally have opted in for has been very challenging at times, but it’s been those times when I’ve been forced to trust some of the ‘basics’ in the Bible. These have been particularly helpful for me this year:

  • Ephesians 2:8-10, Romans 3:20-24 – takes the strain off feeling like you need to be superhumanly doing everything and anything in order to make yourself pleasing to God. He saved us by grace, not by anything we did! So we don’t need to frantically earn God’s approval.
  • Hebrews 6:19-20 – a God who knows what it’s like to be human is our firm defence and our security.
  • Hebrews 13:5-6 – comfort from God’s continual presence – never forsaken!

I was going to try and make these verses into cheesy Sainsbury’s Basics style rhymes, but the cheese was too strong! Anyway – sometimes these truths don’t feel true, but if truth was based on feeling we’d all be in a pickle. One of the things I’ve learned this year is the importance of believing that what God says is true, even when it doesn’t feel like it – because feelings change, but God stays the same.

I’m so glad I took the time out to do this – it’s given me opportunities to grow, be challenged and strengthened, and really get hold of some of the important basics.

So what’s next for me? I’m returning to the design industry to work as a web developer and designer. But first, I’m going to buy some Sainsbury’s Basics pickled onions.

Topics: Transform
2 Comments / Permalink


  1. Avatar

    Great post! Really inspiring

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